Digital Campaign & Content Designer

Bio

Design, content and digital storytelling shaped by people, purpose and lived experience.

I bring 10+ years of experience across print, digital, email, web and marketing environments, with a practice grounded in typography, structure, campaign delivery, audience insight and thoughtful execution.

Pam Esmaquel portrait Auckland, New Zealand

Career Story

An interactive path through my creative practice.

Hover or tap a milestone to change the story panel. Each chapter shows how my experience connects design, content, UX and community impact.

On tablet and mobile, tap a milestone to expand the story.

01PublishingLayout, type and hierarchy

My foundation began in newspaper and magazine layout, where I learned typography, grid systems, infographics, speed and accuracy under real deadlines.

This shaped the way I organise complex information so readers can scan, understand and trust it quickly.
02MarketingCampaigns and digital assets

I moved into campaign design, eCommerce content and digital marketing assets, connecting design decisions with engagement, traffic and conversion goals.

This shaped my ability to think beyond aesthetics and design for audience behaviour, clarity and measurable action.
03Social ImpactAccessible communication

At Barnardos, I designed communication assets, EDMs, annual reports and structured layouts that helped sensitive information feel clear, trustworthy and accessible.

This strengthened my human-centred approach: design should help people access information, not make them work harder for it.
04ContentVideo, SEO and storytelling

At Haakaa, I create educational visual content, video assets, SEO-aware content and performance-led improvements across digital channels.

This brought together UX thinking, educational storytelling, search behaviour, production workflows and continuous optimisation.
05WebUX, CMS and front-end

My web work brings together CMS updates, HTML/CSS foundations, UX thinking, responsive layouts and customer journey awareness.

This helps me design with implementation in mind, making pages clearer, easier to maintain and more useful for real users.
06CommunityRepresentation and voice

Through Kanto Talks, I support community storytelling that celebrates Filipino entrepreneurs, professionals and creative voices in New Zealand.

This reflects the kind of work I care about: creative, strategic, inclusive and connected to real people.
01

Publishing taught me visual discipline.

My foundation began in newspaper and magazine layout, where I learned typography, grid systems, infographics, speed and accuracy under real deadlines.

What it shaped This shaped the way I organise complex information so readers can scan, understand and trust it quickly.

Education

Credentials that support the practice.

Level 9Master’s in DesignAuckland University of Technology
Level 9Master’s in Business AdministrationAteneo de Manila University
Level 7Diploma in Graphic DesignMedia Design School
Level 6UX Web DesignYoobee Colleges

Human-centred

I design around people, context and communication needs.

Structured

I use hierarchy, systems and layout to make complex information easier to understand.

Story-led

I connect visuals, content and narrative so work feels meaningful and memorable.

Execution-focused

I care about accuracy, QA, delivery and how design performs in the real world.

Next Step

Let’s create work with purpose, clarity and impact.

Contact Me